The Mailbox: Placemaking
Lighting the public’s imagination through a unique onsite installation
![](https://cdn.sanity.io/images/nlx6eeso/production/25596931312cc1d4d239392d72ba45b185db1187-2500x1452.jpg?w=2048&q=90&auto=format)
A creative and compelling placemaking intervention to engage consumers during major redevelopment work.
The redevelopment of the Mailbox building in Birmingham sought to create a modern premium shopping destination. During the construction process, the client was keen to communicate that they were still operating and trading. Holmes Wood were briefed to create a hoarding design that would redirect visitors to a secondary entrance while the work was ongoing. Challenging the brief, we proposed an alternative solution, designing and building a six-metre high desk-lamp, complete with plug socket, to highlight the new space. This unique installation generated huge public interest and social media activity, creating a new city landmark and literally illuminating the new site entrance. Initially conceived as a temporary solution, the iconic intervention has become a permanent part of the landscape.
Client: Milligan Retail
![](https://cdn.sanity.io/images/nlx6eeso/production/90e31eed8eae7a01182c6afe108a39abe1aaec25-2500x1385.jpg?w=2048&q=90&auto=format)
![](https://cdn.sanity.io/images/nlx6eeso/production/c4f1d9ef481ef03a9583c7007c6cfae3d30786af-2129x2500.jpg?w=2048&q=90&auto=format)
![](https://cdn.sanity.io/images/nlx6eeso/production/096363782fafaaf4b816268a12d50eaff2b50d52-2500x1385.jpg?w=2048&q=90&auto=format)
![](https://cdn.sanity.io/images/nlx6eeso/production/e667af3d9f5c86879391a06f1af30dc8f2232c59-2500x1385.jpg?w=2048&q=90&auto=format)