The Mailbox: Wayfinding

Co-creating nuanced and effective wayfinding to illuminate a city’s industrial past

Unique wayfinding designs and applications to support the renovation of an historic Birmingham building.

As part of the redevelopment of the historic Mailbox building in Birmingham, our client required bespoke wayfinding for their premium retail scheme. The wayfinding needed to reflect the upgraded, contemporary interiors while resonating with the city’s industrial past. The design, which recalls Birmingham’s heritage crafts and trades, was rolled out across all wayfinding applications, with the scheme’s quality and detail supporting the luxury retail experience on offer.

Client: Milligan Retail
Architect: Stanton Williams

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