Battersea Power Station, Masterplan & Public Realm
Exploring key structural themes to create cohesive and compelling wayfinding
A robust wayfinding strategy that unites internal and external elements across Battersea Power Station’s masterplanning and public realm
The Battersea Power Station redevelopment project required a strong and unifying masterplanning wayfinding strategy. In our response, we created a core set of typographic and product-based principles that were applied to all wayfinding components and public realm spaces, knitting the whole site together. We also created a typographic grid from the proportions of the power station façade, while exploring the theme of ‘fusion’ to reflect the two halves of the main station structure. This theme is echoed in the materiality of the external wayfinding, which brings together formed concrete and a shot-peened, anodised aluminium wrap – an aesthetic that is carried into all retail and residential spaces. A bespoke graphic palette and pictograms provide additional consistency across the wayfinding scheme, unifying site elements inside and out.
Client: Battersea Power Station Development Company
Architect: Raphael Vinoly