King’s Cross, Plimsoll Building

Enhancing navigation through the use of historical motif

Bespoke wayfinding that evokes the history of nineteenth century shipping to create a visually playful navigation scheme.

The Plimsoll Building required a sympathetic wayfinding scheme to communicate simplicity and quality, while enabling ease of navigation within a complex site. Our solution drew on the rich history of Samuel Plimsoll, who devised safety limits for ship loading in the nineteenth century. Expressing the idea of a loading line above and below water, the signage typography and information graphics are horizontally symmetrical, creating a shifting ‘Plimsoll Line’ as people move through the building’s levels.

Client: Argent LLP
Architect: David Morley Architects
Awards: Merit, SEGD Global Design Awards 2017

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