Wellcome Collection

Redefining an iconic gallery

A sensitive wayfinding strategy that eloquently articulates a respected brand while balancing past and present.

Wellcome Collection’s newly expanded galleries called for a wayfinding strategy and interior concept design. A timeless scheme was required to enhance navigation and reflect the transparency of the Wellcome identity.

Creating grid-based modules to express the brand three-dimensionally, we developed signage products that integrate seamlessly with the new and old architectural finishes. We also migrated all changeable information to digital entrance screens, ensuring the longevity of the fixed wayfinding features.

The signs themselves are robust and recyclable, and clearly distinguishable from marketing through the use of neutral colours. The result is a scheme that eloquently articulates the Wellcome brand through product.

Client: Wellcome Collection
Architect: Wilkinson Eyre Architects
Awards: Shortlisted, IIID Award for Wayshowing

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