Somerset House

Bridging history and flexibility for an adaptive wayfinding scheme

A flexible wayfinding scheme that blends core, static navigational information with dynamic, updatable programme content for this home of cultural innovation in London

The brief was to design a wayfinding system that will fit around the varied operational needs of Somerset House. As a result, Holmes Wood designed freestanding totems within the courtyard, affording the flexibility to rearrange them during large-scale events. Updateable totem panels communicate the diverse programme of events and exhibitions onsite.

The design harmonises with the architecture, with the grid thoughtfully echoing the historical façade, and the material palette seamlessly integrating a contemporary touch.

Client: Somerset House