Creating beautiful and bespoke brand collateral to celebrate Benoy’s 75th anniversary
A one-off visual identity and gift to engage clients around the world with Benoy’s rich history of projects.
Benoy is an award-winning international practice specialising in masterplanning, architecture and interior design. In celebration of its 75th anniversary, the business wanted a one-off visual identity and client gift that could be shared throughout the year. These items had to be beautifully designed, sustainably produced and culturally sensitive. Holmes Wood based the 75 visual identity on a 3x3 grid in recognition of the three geographies and sectors in which the business operates. The gift took the form of a bespoke house of cards, featuring images of Benoy’s projects in a celebration of thinking and design. Inspired by the original work of Charles and Ray Eames, the gift was produced in English and Chinese and encouraged recipients to build their own architectural creation.