IWM London

Our designs for the newly reopened IWM London included a review of nomenclature and tone of voice, as well as the design of all components of the internal and external scheme. We developed the strategy, products and information graphics across the Museum, including the design of the printed map.

The design of the scheme translates the brand concept of 'Forces of War' into a physical form and through the information graphics. It is modular and flexible to allow the Museum to update content easily when required, as well as promote current and upcoming exhibitions.

Awarded a Bronze IIID Award for Wayshowing.

Next Project

King's Cross, Coal Drops Yard