New entertainment destination in West London

Working with Future Olympia, Heatherwick Studios (Concept Architect), SPPARC (Masterplan Architect), LDA (Landscape) and Studio Fractal (Lighting) we are developing the wayfinding and placemaking scheme for this iconic new entertainment destination in West London. The development includes 2.5 acres of public space, a theatre, conference centre, live music venue, 20+ F&B outlets, two hotels, offices and exhibition venue.

Our proposed scheme draws upon key components of the architecture and the brand. Where possible we embed our wayfinding elements into the fabric of the architecture and the landscape to ensure a sense of permanence and longevity that suits the broad range of contemporary and historic buildings, many of which are listed.

Placemaking and the digital experience form key components of our scheme, allowing us to communicate the diverse history of the site.