Television Centre

The brand ambition of “creating a new centre of gravity for London” and the ‘O’ of the logo inspired and informed our approach to layout, pictograms and arrows. The iconic Atomic Dots were the basis of the grid and proportions, then revealed themselves through the window manifestation.

The Johnston typeface, synonymous with the London Underground, provided a reference to this equally symbolic London icon.

The distinctive red glass totems and circular 'You Are Here' maps reference the new exterior facade of the Helios Building and the brand components.

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Gill Sanders