National Trust, Cliveden is the parkland associated with the historic house of the Astors, a favourite haunt of Winston Churchill and other luminaries. We worked with the client to introduce a new approach to language and tone of voice, typography, iconography, colour and materials. We persuaded them to let the choice of typeface express the unique theme of the environment rather than apply their brand. Placement and scale of information graphics has been carefully considered in this fabulous landscape.
Cliveden, National Trust
Language, typography, bespoke pictograms and materials were designed to give Cliveden a voice throughout the Grade I listed Gardens and Woodlands – which span across 375 acres of land.