SEGD held its first international event in October 2010, a symposium held at the V&A Museum, London. We designed a unique look, based on the existing mark, for all of the print, AV and online advertising. The title for the event was: SEGD International Symposium. Minding the gap: views from both sides of the pond. The title gave us an idea for the creative solution using the colours from the mark and the blocks formed the structure.